New campaign, from BBDO bankok.

This is the new campaign for SEIKO's alarm clock..
For me I felt d concept is ok but not every1 can understand immediately. they will just thought there is sumthin very danger,
but later when they saw the pic of SEIKO's clock, there r two type of thinking they will haf, one is felt dis clock is the same as
those danger objects, another thinking mayb is felt dis clock can make them wake up very fast. but might not good for health.
anyway. the whole idea is ok, but the way of visual is a bit nt as strong as concept. However, I like it.